3/21/2024 0 Comments Open up the safe tik tok meme“When we see Joe Biden fighting on behalf of the American people - really, really fighting, not just standing up for them - that’s the most energetic and the most representative version of Joe Biden,” said Marianna Pecora, communications director of Gen Z advocacy group Voters of Tomorrow. Though Dark Brandon stems from memes that disparage the president, Biden’s communications team seems to be reappropriating the aesthetic to depict the president in a better light. When Biden announced his reelection campaign in April, his team started selling official Dark Brandon merch, which accounted for 54% of total store revenue as of August. But in some ways, it seems to be working. The payoff of the Dark Brandon meme - which depicts Biden with glowing red eyes, fighting to fix the economy or something - requires so much background knowledge that it’s surprising the Biden campaign has leaned so hard into it. Trump’s followers have also used the incident to fuel their baseless claims about government control of the media, alleging that the NBC broadcaster deliberately misconstrued the chant to conceal criticism of Biden. Visually, the vaporwave-style memes depict Trump with glowing red eyes, and sometimes they show Trump Tower as a dark black fortress.ĭark Brandon borrows from that aesthetic and combines it with another in-joke among Trump supporters: the chant “Let’s Go Brandon.” That meme originated when a broadcaster mistook chants of “F- Joe Biden” to be “Let’s Go Brandon,” and now Trump supporters use the phrase as shorthand to express their disgust for the current president. The idea of “Dark MAGA” originates from the widely debunked conspiracy theory that Biden stole the 2020 election from Trump - they imagine an angry, unhinged Trump seeking revenge as he runs for president again in 2024. Aside from the joke about rigging the Super Bowl, Biden’s campaign has leaned hard on the Dark Brandon meme, which is an outgrowth of Donald Trump supporters’ “ Dark MAGA” trend. The TikTok simultaneously pokes fun at multiple right-wing conspiracy theories. “I’d get in trouble if I told you,” Biden replies, and an image of the “Dark Brandon” meme appears on hey guys “Deviously plotting to rig the season so the Chiefs would make the Super Bowl, or are the Chiefs just being a good football team?” an off-screen staffer asks Biden in his TikTok debut. In the middle of the big game, the new account posted its first TikTok, which features Biden himself joking about an unfounded right-wing conspiracy theory that he rigged the NFL (. . . because Taylor Swift, who endorsed Biden in 2020, is dating the Kansas City Chiefs’ Travis Kelce, and the camera operators show her in the crowd a lot). “Did I think that would be in the middle of the Super Bowl? No.” “I inevitably assumed it was going to happen it was just a matter of time when,” she told TechCrunch. “I wasn’t surprised at all to see that the campaign launched a TikTok account, because it would genuinely have been such a waste to go through this cycle, and a lost opportunity, to not be on that platform,” said Annie Wu Henry, a digital communications strategist who has managed social media for several political campaigns. President Joe Biden’s reelection campaign has finally set up shop on TikTok.ĭespite controversy in Congress over the app, TikTok is an indispensable tool for presidential candidates to reach young voters, experts say.
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